Fossil Campaign Competition (Semi-Finalist)

21st Century Fossil
A submission under the banner Influence Marketing for a international advertising competition featuring 270 teams in the Marketing Edge organized competition. The objective was to create an integrated marketing communications campaign for the Fossil Q Smartwatch line utilizing primary and secondary data. The campaign was to run through the fall and winter/holiday months.
Skills Needed Branding | Typography
Categories Graphic Design

Our objective moving forward was to: "create a marketing strategy and campaign tailored to the Millennial generation emphasizing the Fossil Smartwatches are a top competitor in the smartwatch market." The way in which this was done was to create sub-campaigns based around those seasons and adjust strategy accordingly. Focus on brand and product awareness was the strategy during the fall, as the results of the research suggested that millennials, which were our target demographic, had little to no knowledge of Fossil's Smartwatch line.

The creative, which features two print advertisements created for magazines as well as the script for a video advertisement meant for online distribution across multiple platforms.

The reasoning behind the two advertisements being created was due to the face that we were splitting our campaign into two distinct sub-campaigns.

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