Midwest Spray Foam Rebrand
Insulating Success
Midwest Spray Foam formerly known as Great Lakes Spray Foam provide insulation for the mid-Michigan area, and are looking to expand. Naturally with this expansion a rebrand was in order to keep on brand.
| Skills Needed | Branding | Typography |
| Categories | Graphic Design |
Pure. Natural. Branding
Clean, refined design was on order. The original logo needed a modern upgrade with a simplistic approach to the imagery. With the change in name, blue no longer was a necessary or even fitting color. Removing elements such as the veins in the leaves and the rectangle on the sprayer cuts through the clutter and keeps the brand message at the forefront of the design.
