Big Brothers Big Sisters Southern Lake Michigan Region 2020 Marketing Campaign
Marketing a Non-Profit
Big Brothers Big Sisters Southern Lake Michigan Region was in a rapid state of expansion. From the acquisition of Lower West Michigan/Berrien County followed by Elkhart County, many items needed to be addressed through these acquisitions. Web presence, marketing materials, and campaigns for certain events were among some of the tasks at hand.
| Skills Needed | Branding | Typography |
| Categories | Graphic Design |
Month of Giving
The 10th annual month of giving was scheduled for March 25th, 2020, however ultimately canceled due to safety concerns. A graphics package was created to promote the event on social media platforms.
BIG Event
The BIG event is an annual fundraiser that accounts for a significant portion of BBBS funding. Traditionally held in a venue with speakers, with the current climate however we had to transition this to an online event. From a silent auction to a live video, BBBS SLM was able to hold the BIG event virtually.
Website Updates
BBBS is a constantly evolving non-profit, so updating the web presence, especially in 2020 is paramount. From weekly web updates to new giveaways and promotions, BBBS SLM always offers something new to the community.
