Organization, Clarity, and Simplicity
Before a general aesthetic could even begun to be established, one thing became painfully clear upon browsing the existing build, and that was information disorganization. No clear flow had been established for the visitor to funnel down to certain key targets such as becoming a BIG, enrolling a child, or donating. Simplifying and creating a flow became key to helping the website better serve this non-profit. This optimization was not just purely front-facing but also carried over into back-end. FormAssembly was utilized to integrate website leads automatically into the CRM system utilized for Big Brothers Big Sisters in order to help speed up the match making process.