In the conceptual phase of this design we looked at how we could both simplify and ground the logo. We borrowed elements from the existing website logo, however the issue was it lacked a foundation. The addition of the underline added this structure without harming the overall aesthetic. We then adjusted the typography most notably in the “l” and “a” in clarity as well as the “t” and “y” to give the brand a modern look fitting to its stylized treble clef. Vivid Blue was an easy choice of color due to its clear and calm nature and overall suited the brand.