Socializing Across Media
One of our key points in this strategy was to revitalize the online presence of Howard’s Diamond Center. Starting on December 3rd and running through Christmas we managed to gain a following of 50 with our video advertising, content structure, and digital strategy. We also saw an increase in post reach, engagement, and video views. 22,937 people were reached with 4,081 engagements, and 14,329 video views.