Facebook Advertising

How to Use Video Ads on Facebook

Video Ads | Facebook Advertising Video rules the web and has cemented its place in the marketing world. As it has been stated before “a picture is worth a thousand words” however what does that make a video? Experts crunched the numbers for this and came to 1.8 million words a minute if the adage is to be believed. Now, that may be a slight exaggeration, however video is more important today than ever before, so why not use it to advertise. Facebook offers multiple avenues to post video ads to across its many platforms with [...]

Facebook Removes the 20% Rule for Ads

Facebook Removes the 20% Rule for Ads Of course after I finish writing an article on what the 20% rule is, Facebook removes the rule entirely. So a little background, when creating Facebook Ads text within an image needed to be at max 20% the size of the image. The reasoning behind this is that Facebook did some research and found that ads with that amount of text at max performed noticeably better. However this was a limiting factor when creating ads, as Facebook’s text analyzer would be finicky at best. What [...]

Facebook Ads | Photo Ads

Photo Ads | Facebook Advertising What is a Photo Ad? Photo ads are a great way to create a simple, efficient advertisement for various message objectives. From raising awareness to driving traffic to a website, the use of a single image and engaging copy, allow the viewer to visualize the message. Keys to a Successful Photo Ad Subject Matter Showcase how your product and/or service is a benefit to the consumer. Facebook is a social media site first and foremost, and people don’t inherently come to the platform to be [...]

Facebook Political Ad Blackout

Facebook Political Ad Blackout For the first time ever, Facebook will be banning political ads. So let’s clear up all the confusion behind this move and what this means for advertisers and users moving forward. I will be taking a journalistic approach to covering the content, staying away from bias as I feel strongly about journalistic integrity and upholding the standards set. Update from November 11 Quoted Directly from Facebook Update, November 11: The temporary pause for ads about politics and social issues in the US continues to be in place as [...]

What are Facebook Ads? An Overview

Overview | Facebook Advertising What is Facebook Advertising? Facebook, like many other social media platforms, has a plethora of advertising solutions for the marketing expert. In this deep dive series, we will discuss the various options available, and advantages to each form of advertisement. Overview Advertising and boosting are not the same thing. Boosting (as discussed more in-depth later) has less options than advertising, however has a place within the marketing toolkit. For example let’s say there’s a major news update that gets posted on the company’s Facebook profile and [...]

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