Typography An Overview | Fundamentals of Design
Typography: An Overview | Fundamentals of Design Overview A visual art form often forgotten, typography is the purposeful arrangement of text. Good typographic design takes into account legibility, information hierarchy and aesthetics to give the reader a better understanding of the topic. Typography has its roots in calligraphy. Predating the printing press, calligraphers would hand print or copy text. This was very slow and inefficient. Typography was revolutionized with the printing press. With Gutenburg style presses, typographers would “set” the type by hand. This means that the operator would take individualized metal [...]
Photo Ads on Instagram
Photo Ads | Instagram Advertising What is a Photo Ad? Instagram is a photo and video social networking platform. So the real question here is why choose photo advertising? Photo ads are a great way to create a simple, efficient advertisement which utilizes all the same objectives as their Facebook counterparts. These ads can even run in conjunction with Facebook. As we previously stated, objectives of Instagram ads fall into three main categories: awareness, consideration, and conversion. These include building brand awareness, reach, and traffic. Other objectives for photo ads include app installs, engagement, and conversions. [...]
Tahoma | Type Set
Tahoma | Type Set Tahoma is the last of the trilogy of bitmap based typefaces by Matthew Carter. Released in 1994, Tahoma was the default font across all of Windows 2000 and XP. A humanist sans-serif typeface, much like its sister font Verdana, that was made for on-screen display. The strengths of Tahoma lie in its use as a menu and interface typeface. Let’s find out what makes the typeface a standout. Origins of Tahoma Calling Tahoma a bitmap font is a bit of a misnomer. It is true that Tahoma started [...]
Using the Concentric Shape Repeater in Adobe After Effects
Concentric Shape Repeater | Adobe After Effects Tutorial With the release of Adobe After Effects 17.1 in May 2020 Adobe released a new feature labeled the Concentric Shape Repeater. This feature creates new parameters within the shape effect Offset Paths to create copies of the path. These paths can radiate both inward and outward and give more options to animation designers. The Problem Originally if you wanted to repeat shapes concentrically you would have to create individual layers and repeat them and hand keyframe every single one. Now that is nothing but [...]
How to Locate and Change Colors in an InDesign Document Tutorial
How to Locate and Change Colors | Adobe InDesign Tutorial With the latest major release of Adobe InDesign 16.0 in October 2020 Adobe released a new feature to the Find/Change window enabling you to find and replace colors within documents. This feature allows the user to search and edit every instance of a color. Color searching includes objects, text styles, stokes, and linked assets. Accessing Find/Change Dialog There are two ways to access this color version of the dialog box. First click Color within the Find/Change dialog (this dialog can be opened [...]
