Graphic Design

Why Create Mockups? The Importance of Mockups

Why Create Mockups? The Importance of Mockups You may ask yourself, why create mockups? Imagine this scenario as it has happened to many designers, including myself. You labor over a series of designs for hours on end. Tooling and whittling away the design to perfection. You send the client the design, and they don’t see your vision and in turn hate it. Now they may hate it for a number of other reasons, however odds are good they never saw your full vision. That leads me to the not so shocking conclusion that mockups are just [...]

Categories: Fundamentals of Design, Graphic Design|

How to Collaboratively Edit Adobe Illustrator Documents Tutorial

Collaboratively Editing Documents in Adobe Illustrator With the release of Adobe Illustrator 25.2 in February 2021 Adobe released a feature they titled Invite to Edit. Now through the use of the cloud system that Adobe has in place anyone can edit Illustrator documents with their Creative Cloud account. This is a major step forward in terms of usability and working remotely. Illustrator currently only allows for asynchronous editing currently however which we will discuss later on in the article. Prerequisites In order to access this feature both you and the [...]

Categories: Graphic Design, Illustrator Tutorials|

How to Collaboratively Edit in Adobe Photoshop

Collaboratively Editing Documents in Adobe Photoshop With the release of Adobe Photoshop 22.2 in February 2021 Adobe released a feature they titled Invite to Edit. Now through the use of the cloud system that Adobe has in place anyone can edit Photoshop documents with their Creative Cloud account. This is a major step forward in terms of usability and working remotely. Having a synced file across multiple users ensures no more of the send and receive game collaborating designers and marketers know all too well. Prerequisites In order to access [...]

Categories: Graphic Design, Photoshop Tutorials|

A Brief History on the Pantone Color of the Year

A Brief History | Pantone Color of the Year Staying on top of trends is difficult, yet Pantone has been naming a Color of the Year for over 20 years. Pantone specializes in these color trends, especially in the realm of fashion and goods. Let’s take a look through the history of Pantone’s Color of the Year program and analyze the good and the bad associated with it. The First Color of the Year At the turn of the millenia, Pantone announced its first color of the year, a color [...]

Categories: Fundamentals of Design, Graphic Design|

What is Intelligent Subject Detection and Text Wrap?

Intelligent Subject Detection and Text Wrap | Adobe InDesign Tutorial With the release of Adobe InDesign 16.0 in October 2020 Adobe released a feature they titled Intelligent Subject Detection and Text Wrap. Enhanced by the Adobe Sensei system, no longer is there the need for Alpha Channels or paths in Photoshop. Wrapping text is as simple as clicking a button and specifying the distance. Subject Detection Using the Intelligent Subject Detection is only a few simple steps. 1. Import Image and Text Import the image and [...]

Categories: Graphic Design, InDesign Tutorials|

KISS: Keep It Simple Stupid

KISS: Keep It Simple Stupid | Fundamentals of Design Originating in the United States Navy, the age old adage “keep it simple, stupid” is a fundamental that can be carried to most graphic design work (notice I say most). My first graphic design professor used to constantly say this and it really stuck with me as a fundamental principle I usually abide by.  Generally clients want everything and the kitchen sink, but that can be detrimental for a number of reasons. We will take a look at some of these reasons and what to do to [...]

Categories: Fundamentals of Design, Graphic Design|

An Analysis on Times New Roman | Type Set

Times New Roman | Type Set Times New Roman, the font many are familiar with has an interesting history to it. Created for The Times of London newspaper around the early 1930s it has a different purpose than those previously covered on Type Set. Influenced by 16th century typefaces, Times New Roman has long been a staple of reports, books, and newspapers round the world. With this level of popularity many have argued that it has become overused and is a lazy choice in a sea of alternatives. So what made this font so popular to [...]

Categories: Graphic Design, Type Set|

Pantone Color of the Year 2021

Pantone Color of the Year 2021 2021 is here and with that multiple agencies have released their colors for the year. One such company is Pantone, who has been naming a color of the year for over 20 years. Pantone specializes in color trends, especially in the realm of fashion and goods. This year however they decided to break from tradition and name two colors of the year, something they haven’t done since 2016. PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating are the two colors that have been chosen. [...]

Categories: Graphic Design, Marketing|

Color Terminology & Glossary

Color Terminology | Fundamentals of Design Color is a deceptively complicated design concept. In order to fully master color we need to all be on the same terms. Terms Hue A hue is the most dominant wavelength independent of chroma and saturation. Red, blue, green, etc. are all examples of hue. Saturation Saturation is the intensity/purity of the color and is interchangeable with chroma. Adding in black, white, or grey reduces the saturation of a hue. Chroma Chroma relates to the purity of [...]

Categories: Fundamentals of Design, Graphic Design|

Hierarchy of Information | Fundamentals of Design

Hierarchy of Information | Fundamentals of Design Overview Hierarchy of Information is an important concept for designers. In the current age of information having a clean layout is impeccable to success. So what is the hierarchy of information? This can be defined simply as the organizing of information into a flow based on the importance to the consumer. A key concept to Information Design, of which we will have an article out soon. Importance of the Concept Hierarchy of information sometimes also called visual hierarchy is the arrangement of [...]

Categories: Fundamentals of Design, Graphic Design|
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