PANTONE 18-1750 Viva Magenta
According to PANTONE, 18-1750 Viva Magenta is all about “fearless strength”. Focusing on paving the way to new horizons, this color tone provides a bold flavor in response to the pale and generic neutrals that have dominated the design world.
What is Viva Magenta?
Viva Magenta is a color hailing from the red family on the wheel and thus exudes a warm feel. It is supposedly inspired by the cochineal beetle with its carmine dye as well as the metaverse and digital art. This mixture is what breathes life into this color.
Color Combinations and Harmonies
Viva Magenta was launched with a campaign entitled “Welcome to the Magentaverse”, with a list of colors shown on the website. These colors include Pale Dogwood, Gray Sand, Gray Lilac, etc. which do not embrace the spirit of Viva Magenta, but rather give the magenta color the room to breathe.