Fundamentals of Design

Why Create Mockups? The Importance of Mockups

Why Create Mockups? The Importance of Mockups You may ask yourself, why create mockups? Imagine this scenario as it has happened to many designers, including myself. You labor over a series of designs for hours on end. Tooling and whittling away the design to perfection. You send the client the design, and they don’t see your vision and in turn hate it. Now they may hate it for a number of other reasons, however odds are good they never saw your full vision. That leads me to the not so shocking conclusion that mockups are just [...]

Categories: Fundamentals of Design, Graphic Design|

A Brief History on the Pantone Color of the Year

A Brief History | Pantone Color of the Year Staying on top of trends is difficult, yet Pantone has been naming a Color of the Year for over 20 years. Pantone specializes in these color trends, especially in the realm of fashion and goods. Let’s take a look through the history of Pantone’s Color of the Year program and analyze the good and the bad associated with it. The First Color of the Year At the turn of the millenia, Pantone announced its first color of the year, a color [...]

Categories: Fundamentals of Design, Graphic Design|

KISS: Keep It Simple Stupid

KISS: Keep It Simple Stupid | Fundamentals of Design Originating in the United States Navy, the age old adage “keep it simple, stupid” is a fundamental that can be carried to most graphic design work (notice I say most). My first graphic design professor used to constantly say this and it really stuck with me as a fundamental principle I usually abide by.  Generally clients want everything and the kitchen sink, but that can be detrimental for a number of reasons. We will take a look at some of these reasons and what to do to [...]

Categories: Fundamentals of Design, Graphic Design|

Color Terminology & Glossary

Color Terminology | Fundamentals of Design Color is a deceptively complicated design concept. In order to fully master color we need to all be on the same terms. Terms Hue A hue is the most dominant wavelength independent of chroma and saturation. Red, blue, green, etc. are all examples of hue. Saturation Saturation is the intensity/purity of the color and is interchangeable with chroma. Adding in black, white, or grey reduces the saturation of a hue. Chroma Chroma relates to the purity of [...]

Categories: Fundamentals of Design, Graphic Design|

Hierarchy of Information | Fundamentals of Design

Hierarchy of Information | Fundamentals of Design Overview Hierarchy of Information is an important concept for designers. In the current age of information having a clean layout is impeccable to success. So what is the hierarchy of information? This can be defined simply as the organizing of information into a flow based on the importance to the consumer. A key concept to Information Design, of which we will have an article out soon. Importance of the Concept Hierarchy of information sometimes also called visual hierarchy is the arrangement of [...]

Categories: Fundamentals of Design, Graphic Design|

What is Information Design and How to be an Information Architect

What is Information Design and How to be an Information Architect | Fundamentals of Design Information design is the practice of condensing information into easily digestible forms for the targeted demographic. Think of all the charts that are encountered on a day to day basis, now imagine them without a key or titles. Consider all the various instruction booklets and frustrations associated with poor direction. With information design aesthetics take the backseat to understanding. Clarity of communication is the ultimate focal point. Origins How did this all start? William [...]

Categories: Fundamentals of Design, Graphic Design|

An Introduction to Color | Color and Design

An Introduction to Color | Color and Design Overview Color, one of the seven elements of design is its own language. Perceiving the differences in light wavelengths reflecting back into the rods and cones of the eye. These wavelengths also elicits implicit feelings within ourselves. In this part of the series on color we will look at the feelings colors give to the viewer. Eventually articles will follow going more in depth into every color but for now, an introduction to color. Basic Terms Before we get into the visual [...]

Categories: Fundamentals of Design, Graphic Design|
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