What is Adobe Color?
What is Adobe Color? | Fundamentals of Design Color is one of the main elements of design which we have begun to cover in depth here. An often forgotten site that is a helpful tool for many designers is known as Adobe Color. So what does Adobe Color do? Well, Adobe Color offers both a color converter and color scheme creator that syncs with the Adobe Creative Cloud. Creating a Color Scheme One of the most important features of Adobe Color is the ability to create a color scheme in [...]
How to Present a Design
How to Present a Design: Presentation Perfection Presentation is everything. The way in which a design is presented to a client can influence not only how a client receives the design but also your skill as a designer. Turn yourself from amateur to pro by crafting an experience around your design presentation. In this small section of Fundamentals of Design we will cover how to present designs to clients. Mockups are Essential Mockups are an essential component to showcasing a new design. We have an article coming soon about creating [...]
What is a Vector Graphic?
What is a Vector Graphic? Vector, like many words in the English language, has multiple meanings. Today we’re covering one of those as to how it relates to design. Vectors are mathematically derived graphics formed on cartesian planes or rather grid-based systems. These graphics are infinitely scalable without any degradation in quality unlike that of bitmaps. What it Is and File Standards Vectors are primarily made up of the following file types. .eps .pdf .svg .ai (native Adobe Illustrator file) SVG files are becoming supported by modern web browsers as a solution [...]
A Brief History on the Pantone Color of the Year
A Brief History | Pantone Color of the Year Staying on top of trends is difficult, yet Pantone has been naming a Color of the Year for over 20 years. Pantone specializes in these color trends, especially in the realm of fashion and goods. Let’s take a look through the history of Pantone’s Color of the Year program and analyze the good and the bad associated with it. The First Color of the Year At the turn of the millenia, Pantone announced its first color of the year, a color [...]
KISS: Keep It Simple Stupid
KISS: Keep It Simple Stupid | Fundamentals of Design Originating in the United States Navy, the age old adage “keep it simple, stupid” is a fundamental that can be carried to most graphic design work (notice I say most). My first graphic design professor used to constantly say this and it really stuck with me as a fundamental principle I usually abide by. Generally clients want everything and the kitchen sink, but that can be detrimental for a number of reasons. We will take a look at some of these reasons and what to do to [...]
