Georgia | Type Set
Georgia | Type Set Originally conceived in 1993 by Matthew Carter, Georgia’s iconic serif design still sees use to this day. Labeled as a transition serif typeface by some, Georgia bridges the gap between the serifs of old print with the modern digital serif fonts. We will take a deep dive into what makes Georgia a featured font as well as its origins and rise to popularity along with its many applicable uses and pairings. Origins of Georgia During the early 90s the internet was exploding in popularity. Screens were not capable [...]
What are Blend Modes? Part 1 | Photoshop Tutorials 101
Blend Modes Part 1 | Photoshop Tutorials 101 OverviewThis tutorial is all about using the Normal and Dissolve Blending mode as well as what opacity does in Photoshop. These ideas are used when dealing with multiple layers and or photography enhancements. Opacity Opacity is a Photoshop function that makes the top layer translucent over the bottom layer. This allows for the bottom layer to show through onto the top layer. This affects everything in the layer including layer styles. Image on right at 50% opacity. Fill The Fill slider in [...]
What are Facebook Ads? An Overview
Overview | Facebook Advertising What is Facebook Advertising? Facebook, like many other social media platforms, has a plethora of advertising solutions for the marketing expert. In this deep dive series, we will discuss the various options available, and advantages to each form of advertisement. Overview Advertising and boosting are not the same thing. Boosting (as discussed more in-depth later) has less options than advertising, however has a place within the marketing toolkit. For example let’s say there’s a major news update that gets posted on the company’s Facebook profile and [...]
How to Remove a Background from an Image in Adobe Photoshop Tutorial
Remove Background | Adobe Photoshop Tutorial Overview Removing the background from an image to create a clean cut PNG file is essential when looking to design something for your business. Whether you're creating a flyer, business cards, or social media post, having the ability to isolate specific elements and move them around your design is key. Here is our super-simple tutorial on removing the background on your images with Photoshop. Step One: Import the Image Import whatever image into photoshop you wish to remove the background on. [...]
