Facebook Advertising with Carousel Ads
Advertising with Carousel Ads on Facebook What is a Carousel Ad? Carousel ads are a great way to create a simple, efficient advertisement for various objectives. From raising awareness to driving traffic to a website link, the use of multiple images and video paired with engaging copy, allow the viewer to browse multiple products each with their own unique URL. Some Use Cases of a Carousel Ad Advertise Multiple Products with One Ad One of the major advantages a carousel ad offers is the multiple images displayed and scrollable by [...]
How to Edit a Facebook Post
How to Edit a Facebook Post Content is the king of day-to-day life on social media and Facebook is no exception. Certain recommendations say to post roughly once a day or however is best received by the audience. With that volume of content and the sometimes glitchy nature of Facebook, it may become necessary to edit a post. Luckily, page admins, editors, and other managers are able to edit a Facebook post with relative ease. How to Edit a Post Editing a Facebook post is simple to do and only [...]
How to Setup a Pixel for iOS 14.5 | Facebook Advertising
How to Setup a Pixel for iOS 14.5 | Facebook Advertising User data has been a topic of concern for the past few years with GDPR and CCPA being adopted in 2018. Apple, who in 2016 was embroiled in a data protection scandal with the FBI has claimed to take privacy and security of its users extremely seriously. The release of iOS 14.5 is another step in the direction of user privacy for Apple. Facebook, in order to keep pixels tracking, has released a method of collecting data that agrees with the new privacy requirements set forth [...]
Create Conversions With Instagram Story Ads
Story Ads | Instagram Advertising Stories, the evolution of social media from posting text updates to short video content before the likes of Tik Tok. Copying the format from Snapchat, stories quickly became a popular method for users to keep in touch and another avenue for posts to take shape. In 2018, Instagram stories were reported to be twice as popular than their predecessor on Snapchat. However, when scrolling through stories, they seem to be plagued with advertising after every other story. What makes these ads so prevalent in the format? The answer is simple, it [...]
Facebook Ads | Story Ads
Story Ads | Facebook Advertising Stories, the evolution of social media from posting text updates to short video content. When scrolling through stories have you ever wondered why there is so much advertising? What makes these ads so effective that companies utilize them liberally? The numbers don’t lie. According to Facebook, stories are utilized by over 500 million people posting over one billion stories each day. As of January 2020, Facebook has seen four million advertisers utilizing stories monthly to meet their objectives. On Instagram, stories from businesses make up a third of the [...]
