How to Verify a Domain on Facebook
How to Verify a Domain on Facebook Tutorial Advertising is in a constant state of change and development. Facebook has changed the way they collect events on mobile devices to cooperate with the new iOS 14.5 update. Facebook needs to make sure that the domain you’re using to advertise is verified to an account. With this enabled, companies can delegate advertising access to select advertisers in an attempt to bring accountability into date collection. Luckily this step is very easy as long as you have website access, DNS access, or web hosting access. [...]
What is Linktree?
What is a Linktree? Originating in 2016 when two brothers identified a common problem with Instagram. How exactly does one link more than one thing? How do we get these links to last longer? The answer was simple, they created Linktree. A freemium service for Instagram that according to Linktree themselves is described by the following statement. “A Linktree not only points followers in the direction of your choosing — to your other social profiles, eCommerce store, or content you want to share — but it helps hold followers within your online ecosystem [...]
A Guide to Video Ads On Instagram
Video Ads on Instagram Video rules the web. As it has been stated before “a picture is worth a thousand words” however what does that make a video? Experts crunched the numbers for this and came to 1.8 million words a minute if the adage is to be believed. Now, that may be a slight exaggeration, however video is more important today than ever before, so why not use it to advertise. Overview Instagram, much like Facebook, offers multiple avenues to post video ads across its many platforms. Limited to 120 seconds, [...]
How to Use Video Ads on Facebook
Video Ads | Facebook Advertising Video rules the web and has cemented its place in the marketing world. As it has been stated before “a picture is worth a thousand words” however what does that make a video? Experts crunched the numbers for this and came to 1.8 million words a minute if the adage is to be believed. Now, that may be a slight exaggeration, however video is more important today than ever before, so why not use it to advertise. Facebook offers multiple avenues to post video ads to across its many platforms with [...]
Photo Ads on Instagram
Photo Ads | Instagram Advertising What is a Photo Ad? Instagram is a photo and video social networking platform. So the real question here is why choose photo advertising? Photo ads are a great way to create a simple, efficient advertisement which utilizes all the same objectives as their Facebook counterparts. These ads can even run in conjunction with Facebook. As we previously stated, objectives of Instagram ads fall into three main categories: awareness, consideration, and conversion. These include building brand awareness, reach, and traffic. Other objectives for photo ads include app installs, engagement, and conversions. [...]
