Branding

Choral Clarity Rebrand

Choral Clarity Rebrand A Focus on Clarity Choral Clarity lacked a central brand image and as a brand was confusing. Different logos were used from social media to the company website. A conscious decision was made to unify these images and create a cohesive logo for the company itself. Skills Needed Branding | Typography Categories Graphic Design Sonic Structure In the conceptual phase of this design we looked at how we could both simplify and ground the logo. We borrowed elements from [...]

Lily’s Sky Jewelry Branding

Lily's SKY Jewelry Branding Latin American Jewelry A new startup named Lily's SKY Jewelry was in need of branding to represent the business. Primarily targeting Latin American young women, the brand wanted a panda mascot that was "cute" to the target market. Skills Needed Branding | Typography Categories Graphic Design Golden Branding Creating an icon around the brand came from a number of influences. The first influence came from the client who wanted a cute panda as the mascot. Next we had [...]

Waypoint VRcade Branding Consultation

Waypoint VRCade Branding Consultation Reality as You Know Initially brought in as an idea that needed a brand image, Waypoint VRCade was only in its infancy. The concept is simple, create one of the largest scale virtual reality gaming arenas in the world. Skills Needed Branding | Typography Categories Graphic Design The End Result Concepts were ultimately created in September 2018 to help the founder give his business a visual. While the logo since morphed and evolved on, the work still stands [...]

Glass and Mirrors Etc. Rebrand Consultation

Glass and Mirrors Etc. Rebrand Consultation In Search of a New Vision Looking to explore new looks for the brand, Glass and Mirrors Etc. reached out to look at the possibilities. While ultimately they decided to stick with their original logo, the rationale and ideas were still worth exploring. Skills Needed Branding | Typography Categories Graphic Design Modern Design Glass and Mirrors Etc. currently utilizes a blue logo with lighter colored drop shadow done at an angle. This was very common in [...]

Gobel’s Waka Dog Rebrand

Gobel's Waka Dog Rebrand Old Dog, New Tricks Waka Dog, which was bought in August 2020, was in need of a new brand to fit the owner's ideas for the business. Focusing on sports, the client expressed desires to generate revenue through a logo redesign and shirt to unveil the campaign with more to come. Skills Needed Branding | Typography Categories Graphic Design All the Fixin's Complimenting the planned renovations, the logo design needed to feel modern, fresh, and most importantly, sporty. [...]

Midwest Spray Foam Rebranding Campaign

Midwest Spray Foam Rebrand Insulating Success Midwest Spray Foam formerly known as Great Lakes Spray Foam provide insulation for the mid-Michigan area, and are looking to expand. Naturally with this expansion a rebrand was in order to keep on brand. Skills Needed Branding | Typography Categories Graphic Design Pure. Natural. Branding Clean, refined design was on order. The original logo needed a modern upgrade with a simplistic approach to the imagery. With the change in name, blue no longer [...]

Blooming Designs Branding

Blooming Designs Branding In Bloom Identity is often struggled with when first creating a business. In the case of Blooming Designs, they create high quality floral arrangements for their customers but don't have a true brand. The brand needed to reflect the beauty of the arrangements they created. Skills Needed Branding | Typography Categories Graphic Design Creating A Brand from Stem to Petal Concepts of the design ranged however we quickly zeroed in on the design aspects. We wanted some kind of [...]

Blue Line Cabinetry & Design Branding

Blue Line Cabinetry & Design Branding Design from the Base A wholesale cabinet business was purchased by our client and in need of a complete rebrand from name and logo, to social media, and eventually- a complete website. Skills Needed Branding | Typography Categories Graphic Design Nailing It After meeting with the client and learning the story behind the owner and company, we uncovered a deep family history of law enforcement. We decided on Blue Line Cabinetry and Design- a title that [...]

BHG Bistro Rebrand

BHG Bistro Rebrand Yum Goes by Three Other Letters This family-owned restaurant has been a staple in the South Bend and Granger area for over seven years. They offer authentic Chinese food, as well as fusion dishes that incorporate a variety of flavors found across a multitude of Asian cuisine. They needed a logo that could represent the strong character of their brand. Skills Needed Branding | Typography Categories Graphic Design Redesigning Simplicity BHG stands for Big Healthy Great, and we wanted [...]

My Focus Jewelry Rebranding Campaign

My Focus Jewelry Rebrand Finding Focus Created under an umbrella of brands distributing to wholesalers and boutiques across the country, the My Focus Jewelry line was the first to strive toward a direct to consumer channel. They needed complete redevelopment of their brand, a modern digital storefront, and targeted social media presence to allow them to successfully compete in the e-commerce space. Skills Needed Branding | Typography Categories Graphic Design Logo Development We reworked their logo, incorporating pieces of their original design [...]

Go to Top