Facebook Removes the 20% Rule for Ads
Facebook Removes the 20% Rule for Ads Of course after I finish writing an article on what the 20% rule is, Facebook removes the rule entirely. So a little background, when creating Facebook Ads text within an image needed to be at max 20% the size of the image. The reasoning behind this is that Facebook did some research and found that ads with that amount of text at max performed noticeably better. However this was a limiting factor when creating ads, as Facebook’s text analyzer would be finicky at best. What [...]
Font Height Resizing Options | Adobe Illustrator Tutorial
Font Height Resizing Options | Adobe Illustrator Tutorial Overview With the release of Adobe Illustrator 24.3 at the end of August 2020 Adobe released a new feature which we are tentatively labeling Font Height Resizing. This feature enables you to resize text by the Em Box (as you always have before), as well as adding in resizing by the Cap Height and x-Height. While this is not a major feature, it is a quality of life update that will help with the overall flow of designing complex vector graphics. The Problem Before, [...]
Facebook Ads | Photo Ads
Photo Ads | Facebook Advertising What is a Photo Ad? Photo ads are a great way to create a simple, efficient advertisement for various message objectives. From raising awareness to driving traffic to a website, the use of a single image and engaging copy, allow the viewer to visualize the message. Keys to a Successful Photo Ad Subject Matter Showcase how your product and/or service is a benefit to the consumer. Facebook is a social media site first and foremost, and people don’t inherently come to the platform to be [...]
Facebook Political Ad Blackout
Facebook Political Ad Blackout For the first time ever, Facebook will be banning political ads. So let’s clear up all the confusion behind this move and what this means for advertisers and users moving forward. I will be taking a journalistic approach to covering the content, staying away from bias as I feel strongly about journalistic integrity and upholding the standards set. Update from November 11 Quoted Directly from Facebook Update, November 11: The temporary pause for ads about politics and social issues in the US continues to be in place as [...]
Share for Review | Indesign Tutorial
Share for Review | Adobe Indesign Tutorial Overview Adobe InDesign released a feature entitled Share for Review towards the end of June 2020. This feature lets designers share their documents with the clients for all kinds of things from design proposals to mockups. Share Documents Here are the steps to sharing any InDesign document with clients or colleagues. Be warned this feature is still fairly early on in its development and there are still some bugs in the program. Step 1: Share for Review Initiating this process on a [...]
