Color Terminology | Fundamentals of Design Color is a deceptively complicated design concept. In order to fully master color we need to all be on the same terms. Terms Hue A hue is the most dominant wavelength independent of chroma and saturation. Red, blue, green, etc. are all examples of hue. Saturation Saturation is the intensity/purity of the color and is interchangeable with chroma. Adding in black, white, or grey reduces the saturation of a hue. Chroma Chroma relates to the purity of [...]

Hierarchy of Information | Fundamentals of Design Overview Hierarchy of Information is an important concept for designers. In the current age of information having a clean layout is impeccable to success. So what is the hierarchy of information? This can be defined simply as the organizing of information into a flow based on the importance to the consumer. A key concept to Information Design. Importance of the Concept Hierarchy of information sometimes also called visual hierarchy is the arrangement of elements of a design according to the visual weight each element possesses. [...]

What is Information Design and How to be an Information Architect | Fundamentals of Design Information design is the practice of condensing information into easily digestible forms for the targeted demographic. Think of all the charts that are encountered on a day to day basis, now imagine them without a key or titles. Consider all the various instruction booklets and frustrations associated with poor direction. With information design aesthetics take the backseat to understanding. Clarity of communication is the ultimate focal point. Origins How did this all start? William Playfair created [...]

An Introduction to Color | Color and Design Overview Color, one of the seven elements of design is its own language. Perceiving the differences in light wavelengths reflecting back into the rods and cones of the eye. These wavelengths also elicits implicit feelings within ourselves. In this part of the series on color we will look at the feelings colors give to the viewer. Eventually articles will follow going more in depth into every color but for now, an introduction to color. Basic Terms Before we get into the visual [...]