Importance of Information Design
Users who can’t understand what they’re looking at do not acknowledge the message and thus will not convert. Understanding the user is key to good information design. Remember, the end result is that the user understands the message however users come in all shapes and sizes. With the explosion of the internet and smartphones information can become overwhelming. Navigating the complexities and creating filtered content requires a variety of skill sets to be successful.
Elements of Information Design
Information Design has a number of goals primarily focused around the end user’s understanding. This can be extremely challenging due to the fact that different cultures and backgrounds can lead to different interpretations of information.
Navigate the Complexity
The world is getting increasingly complex with facts and statistics being thrown left, right, and center. Directions are complicated, as I’m sure many of you have encountered with assembly manuals and owners manuals, and straight forward information design is a necessity.
Minimize or Eliminate Frustrations
Frustrations are a part of everyday life so don’t pile on. Consider all the pain points an end user/viewer will face when utilizing the design. Plenty of testing and consideration creates a positive user experience.
Solve the Problem
People inherently have problems and information design looks to provide the solution. If the assembly process is not intuitive, include clear and straightforward instructions. If the layout of a building is complex, clean signage and map layouts placed sporadically in the path of visitors will help drastically. Most problems can be solved through simple instruction.
Serve the People
Understand the people and what they will do and need. This is the key component to information design. Sometimes design aesthetics need to be sacrificed for the sake of the end user.