Mockups are Essential

Mockups are an essential component to showcasing a new design. We have an article coming soon about creating the perfect mockup.

Go Beyond the Mockup

Mockups are great, but they’re not the be all and end all. While many mockups can be created online in minutes, mockups are only a piece of the puzzle. How you present these mockups is the real solution.

Create an Experience

Clients wish to be “wowed” and doing this in a creative way is a surefire way to retain the business even if they hate everything being designed. They wish to feel special, and that all the time spent was used effectively. So how do you craft an individual experience quickly?

Examine the Client

In order to quickly create a “new” experience relative to the client I find it is often good to look at the original brief. See what uses the client was intending for the design and build an experience similar to that. If that is not possible, come up with a clean and innovative way to wow them. Examine their tastes and cater to them.

Examine the Design

What is the ideal way you wish for the world to see your design? Whatever the best attributes of the design need to be considered when building out the experience. Give the design the best chance it has at being successful.

Present the Finished Product

Oftentimes prospective designs will be put on samples so that clients can touch and feel the designs. If you’re meeting digitally, maybe use video showing someone interacting with the design. It’s these little 5 minute items that can truly wow a client. Keep the presentation short and relevant and you’re sure to find success.