How to Create Funnels
Creating a funnel may sound simple, and the reality is it can be if properly planned and accounted for, however many people fall flat when trying to embark on this themselves. My general recommendation when creating funnels is to do a few things to make the process simpler.
Plan ahead to accommodate for the various stages of the customer journey. Create a succinct action plan that addresses any and every desired touchpoint interaction. A little foresight now can save the headache later.
Funnels Take Time
Accept that building a funnel from scratch is going to take time to perfect. Sometimes setting up a minimum viable product version of the funnel first and then expanding is the better solution to building a funnel and doing a full launch. This of course depends on philosophy and available resources as sometimes a full launch and campaign is more viable, evaluate your options and deal with it accordingly. Whatever the solution may be, make sure that time and care is taken to present a professional funnel solution.
Revisions are a necessity of creating a funnel. Customers will naturally get stuck along the way of a new funnel as what works on paper may not always apply to practice. Observe the analytics and be informed on where the cracks are. Once the cracks are found, work to patch and fix the cracks and eventually a fully optimized funnel will be created.