What is a Pinned Facebook Post?
A pinned Facebook post is a post which is set by admins to be the top post on the page. That means that this will be the first post visitors on the page will see. Oftentimes this post is used for special announcements or other important updates regarding practices, etc.
How to Pin a Post
Pinning a Facebook post is simple to do and only requires four easy steps. This method works on any version of Facebook whether it is desktop or mobile/app based.
Step One: Navigate to the Facebook Page
An admin should navigate to the Facebook page that the post needs to be pinned to. General users cannot do this, only admins.
Step Two: Find the Post to Pin
Scroll down to the post that needs to be pinned. If the post hasn’t been published, go ahead and publish the post. The post needs to be available on the page to be pinned.
Step Three: Select the Ellipsis
On the right hand side of the post there should be an ellipsis that can be selected. This contains a list of options for admins to do with the post which we will cover each in detail separately such as editing the post or turning off comments.
Step Four: Pin the Post
Now that the list is open the top option should read something like “Pin to top” and will pin this post to the top of the page’s timeline.
Pinned Facebook Post Tips
Pinned Facebook posts need to be used with purpose as they are the first thing viewers will see when reaching the page. Generally it is recommended to use these for special promotions, special reduced hours, or announcements. Another use could be a recent testimonial or new product showcase.
Conclusion
Pinned Facebook posts can be very important for businesses that need to make special announcements/run limited promotions. Admins now don’t need to worry about whether an important post will get lost in the feed. A page can only have one pinned post though so make the decision wisely on what to pin.
