Pantone Color of the Year 2023 Viva Magenta 2023 is well underway, and trends have already begun to be established, especially in regards to color. One such company specializing in color is Pantone, who has been naming a color of the year for over 20 years. Pantone specializes in color trends, especially in the realm of fashion and goods. This year PANTONE 18-1750 Viva Magenta has been chosen as the color of the year. PANTONE 18-1750 Viva Magenta According to PANTONE, 18-1750 Viva Magenta is all about “fearless strength”. Focusing [...]

Pantone Color of the Year 2022 Very Peri 2022 is halfway finished and multiple agencies have their colors for the year. One such company is Pantone, who has been naming a color of the year for over 20 years. Pantone specializes in color trends, especially in the realm of fashion and goods. This year new color was created in PANTONE 17-3938 Very Peri as the color of the year.  PANTONE 17-3938 Very Peri PANTONE 17-3938 Very Peri is a “transition” color as described by Pantone themselves. The color is trying [...]

What is a Rasterized Image? Rasterized images are a part of design. Unlike vectors, which are mathematically derived graphics formed on cartesian planes or rather grid-based systems, rasterized images rely on pixels that are a specific color. These images are finite in scale before a degradation in quality begins to occur. This is why when scaled, there is a pixelation that begins to occur that is often less than desirable. What it Is and File Standards Rasterized images are primarily made up of the following file types. .jpg .png .psd .tiff [...]

Why Create Mockups? The Importance of Mockups You may ask yourself, why create mockups? Imagine this scenario as it has happened to many designers, including myself. You labor over a series of designs for hours on end. Tooling and whittling away the design to perfection. You send the client the design, and they don’t see your vision and in turn hate it. Now they may hate it for a number of other reasons, however odds are good they never saw your full vision. That leads me to the not so shocking conclusion that mockups are just [...]

What are the Basic Color Schemes: An Overview Color Schemes are an important part of visual design. In our third part of our series on Color Theory we will cover the basic color schemes. This is more a general overview than a deep dive into the various iterations and their histories as understanding and experimentation are key components to creativity. These aren’t hard and fast rules but rather different recipes for baking a cake. Check out part one or part two if you missed those articles. Monochromatic A monochromatic color [...]